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Plugging the Leaks will help revive Rural Economy

Rural Wales can be revitalised and an important contribution made to closing the wealth gap with the more prosperous parts of the country, if examples of impressive development performance from certain rural areas of Europe and north America are followed, a leading rural economist argues in the latest issue of agenda, the journal of the Institute of Welsh Affairs.

Prof Peter Midmore, who holds the chair in Applied Economics in the School of Management and Business at University of Wales Aberystwyth argues that areas where rural Wales has a competitive advantage, for example in specialised tourism or niche agri-food marketing, need to be identified and robustly exploited, and a flexible response developed to meet changing market conditions. At the same time earnings need to be retained locally by plugging leaks out into the wider economy of surrounding metropolitan centres. This requires businesses to network collaboratively, sharing information informally and developing synergies.

For these processes to work, however, Prof Midmore argues networked firms need to be able to interact with supportive public institutions whose aim is to develop and embed entrepreneurial dynamism, creating what economists term “institutional thickness”.

At present, Prof Midmore concludes, rural Wales is a long way from achieving this. Its problems are not dealt with comprehensively, but are split between different economic forums. “Local authorities and the Assembly Sponsored Public Bodies (AspBs) with an economic remit are inward-looking and consequently there is no structure which allows local public leaders to play a key role in vision building and co-ordinated intervention.”

He urges the Welsh Assembly Government (which has recently announced it is taking in-house the functions of three key AspBs) to take greater efforts to revitalise local government, to re-orient public bodies to make their rural remit more effective and to refresh its own strategies.

The outcome could be very worthwhile. Because participation rates are substantially above average in rural Wales, relatively modest improvements in productivity achieved as a result of action along these lines could have a marked effect on Gross Value Added. “The potential that is displayed by similar rural regions elsewhere suggests that an improved and innovative economic focus, responded to by businesses, could raise wage levels substantially. With a 12-14 per cent improvement, the rural Gross Value Added gap would be well on the way to being covered,” he argues.

Reviewing the current strengths and weaknesses of rural Wales, Prof. Midmore, suggests the area benefits from a natural environment attractive both to visitors and incomers, as well as the existing population, good educational provision and a high quality workforce. Set against this are poor transport and communications, resulting perhaps in a lack of a cohesive identity.

The quality of the tourist provision is also poor and far fewer resources are devoted to supporting its upgrade than in other areas of development, he states.

Opportunities exist for tourism development, mainly in the specialised areas of culture landscape and environment, and policy shifts to environmental management in farming where specific connections to tourism can be exploited will expand this potential.

Because of large distances between scattered business, however, many opportunities that could exist to improve internal linkages are going unrecognised, and greater use needs to be made of information and communications technologies to realise the potential here. Lifestyle in-migrants in the high value end of ICT development should also be targeted and greater efforts made to tap the business skills of existing in-migrants.

Other articles in this the biggest-ever issue of agenda look in detail at the Richard Commission report on Assembly powers and the Cardiff Bay Government’s reaction to it, at the Welsh language in Newport on the eve of the Eisteddfod, and at the potential of e-commerce to bring economic growth to Wales. In an exclusive article Bryn Terfel also looks forward to the opening of the Wales Millennium Centre this autumn and declares Wales has won a bargain for itself.

For further information please contact IWA 029 2066 6606 or e-mail rhysdavid@iwa.org.uk

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